Lisa Mathre: Photographer/Visual Artist
Have you ever noticed all of the carefully staged and beautifully edited photos and ads for The Rare Pair? Those are all planned and produced by our in-house photographer and artist: Lisa Mathre! Lisa has been with the RP team off and on for 20 years, and has taken their photos exclusively for almost 10 of those years.
Lisa & Krin make a good visual team. When I asked Krin about her collaboration with Lisa, she was quick to respond, “I love helping Lisa style & assist with some of the photo shoots. My next job, I want to be her full time assistant! Lisa is such a professional and we are incredibly lucky to have her. Her natural light photos and attention to detail during editing never go unnoticed. And her tag lines are so fun & creative.”
Lisa, what is your favorite thing about taking photos for the RP?
My favorite thing about taking photos for the RP is working with and styling the models I use. So much fun outfitting someone with new merchandise!
Tell us a little bit about your career path. How did you get into photography?
I was a Journalism major at the University of St. Thomas and got into some photography there. I then took a few more classes at Normandale that specifically focused on photography.
What is your favorite photo/ad campaign you’ve done for the RP?
My favorite campaign ad was the Christmas shoot a few years back. We usually shoot the ads earlier than the normal snow arrives, but that year we happened to have an early snowfall and it all came together so beautifully.
Tell us about your creative process. How do you go about creating the beautiful outfits and photos?
As the seasons change and new items arrive, I start to visualize in my mind what I can do to create ads. Lots of brainstorming happens between Krin and me. Plus, a little inspiration from other social media always helps as well!